Our first bag of muesli was sold at a Minneapolis farmers market in the summer of 2011. For the next few years, Hannah bootstrapped the business with an old Raleigh bike and trailer, a friend’s restaurant kitchen, and a basement office. Over the course of 10+ years, we've grown our product line and distribution, and are now offered in most major grocers across the US.
Our impact (and family!) has grown over the years, but the heart of the business remains the same: a small team hustling to create a better breakfast from the ground up, one that works in harmony with nature and benefits all - from the soil, to our farmers, to you.