The Specialty Food Association (SFA) is a not-for-profit, membership-based, trade association founded in 1952 and currently representing 3,000+ businesses. Our members are specialty food artisans, purveyors, importers and entrepreneurs, as well as distributors, retailers, and others involved in the specialty food trade. Overall specialty food sales in the U.S. totaled over $148 billion in 2019. The SFA produces the Fancy Food Shows, and presents the annual sofi Awards honoring excellence in specialty food. The Association is also a source of industry information, educational events and in-person and online networking opportunities for members, including the digital Infinite Aisle, a product sales platform. SFA produces yearly research reports that include the State of the Specialty Food Industry and Today’s Specialty Food Consumer.