Branded Program 101: Expand Your Brand & Double Your Budget

UFA partners with Food Export to facilitate UFA Members’ market entry and brand promotion. 

Watch the recording of this Member Event to learn about Food Export's Branded Program, which is designed to provide cost reimbursement for a variety of marketing activities.

Eligible companies must use at least 50% US-based agriculture in their products, and do NOT need to have export in their plan for the near future. 

You can double your budget with 50% cost reimbursement on:

• International trade show exhibit space, travel, translators and more 
• Domestic trade show exhibit space and more
• International web site development
• Foreign market-compliant packaging and labels
• Advertising and public relations
• In-store promotions and product demonstrations
• Marketing and point-of-sale materials
• Freight costs for product samples

How to get started:

• The first step is to get pre-qualified as a Branded Program Participant (complete the New User Registration for personalized support)! 
• Check out additional resources on the Branded Program Resources page. Read success stories here. 

Watch below to learn how to apply for the Branded Program and how these funds can help you plan your promotional and development activities. Food Export is supportive of UFA and of the upcycling movement. They are eager to support our Members who are working to reduce food waste.

FAQ: 

What is the Branded Program? 

• The Branded Program provides at least 50% cost reimbursement for trade show and market entry essentials such as airfare, collateral, booth design, participation fees, freight costs, marketing materials, etc. 
• This program, offered to UFA Members through a partnership between UFA and Food Export, makes it easier for Members to attend and exhibit at key industry events. 

Why does UFA partner with Food Export?

• Many UFA Members could use support in developing their brands, expanding the reach of their products, and/or building buyer relationships 

Leverage the expertise of our Guest Presenter

Guest Speaker: Howard Gordon, Branded Program Manager, Food Export - Northeast

Howard joined Food Export-Northeast in September of 2011 where he began his tenure as a Liaison working with New York and Delaware companies.  He then became the Branded Program Manager where he helps guide companies through the complicated ins and outs of applying and utilizing their Branded Program funds for international marketing expenses.

 In partnership with: 

This webinar was offered through a collaboration between Upcycled Food Association and Food Export. UFA has partnered with Food Export in order to provide Members with guidance and resources in their export endeavors.