How to Exhibit: a primer for UFA Members
Are You Prepared to Represent Your Brand at Trade Shows?
UFA is grateful to partner with the Food Export team to provide UFA Members with resources to aid in business development, including financial support. Food Export is eager to be involved in the upcycling movement and industry by supporting UFA Members - whether you are currently exporting or not!
WATCH THE FULL RECORDING HERE!
You developed a great upcycled product, have put together a talented team and are ready to build business at a trade show. In this webinar, you will learn:
• How to Know You Are Ready for a Trade Show
• How to Identify the Right Show for Your Products
• What to Do Before the Show
• What to Do At the Show
• What to Do After the Show
Meet the Event Host:
Ron Tanner is president of Tanner Food Group, a specialty food consultancy focused on international trade, industry preparedness and regulatory activities.
Ron is a former executive team member of the Specialty Food Association, the leading trade association for the $158 billion specialty food industry. His last role after a 33-year career with the trade group was Vice President, Education, Content and Advocacy. Ron worked for the SFA and its 3,900+ members from 1987 – 2020, helping them understand and succeed in the specialty food business. His responsibilities included education, content, marketing, public relations, industry relations, awards, government relations and philanthropy.
Ron served as the SFA’s liaison with numerous trade associations, university food programs, food incubators and government agencies. He has been a member of the U.S. Department of Agriculture’s Agricultural Technical Advisory Committee (ATAC) since 2007, and also served on the Steering Committee of the Food Safety Preventive Controls Alliance (FSPCA). He is a member of the Regulatory & Academic Committee of the American Cheese Society. Ron is on the Board of the International Association of Culinary Professionals and the Advisory Board of the Good Food Foundation.