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Know Your Fruit
Organization Overview
https://www.expressionsinblack.org/season2/episode-5-jacqueline-alexander
Jacqueline Alexander, J.D. has her law degree from Lewis & Clark Law School. A full-time farmer, she is the owner and grower for Morale Orchards, LLC, a 40-acre pear orchard in Hood River, OR. Additionally, she is also the founder and CEO of Morale Food Co, a start-up value added food manufacturing company, also based in Hood River, that specializes in producing freeze-dried and individually quick-frozen (IQF) products for both wholesale and consumer markets. A highly engaged and busy philanthropist, Ms. Alexander champions black leadership and disaster relief.
Having learned first-hand the impact agricultural food waste can have on the bottom-line of her orchard, Ms. Alexander committed to building and proving sustainable business models for growers. With her first effort, started in 2015, Ms. Alexander focused on transforming farm “cull”, imperfect produce that cannot be taken directly to market, into value-added food products. Her company’s initial venture is a freeze-drying manufacturing facility (“The Puff Factory, Hood River”) for the preparation and processing of freeze-dried products for both wholesale and retail markets. Already in discussions with other groups about replicating her scalable and repeatable model for financial and business innovation, Ms. Alexander is paving new ways to monetize valuable produce that had previously been designated as food waste.
https://medium.com/authority-magazine/jacqueline-alexander-of-know-your-fruit-5-steps-we-must-take-to-truly-create-an-inclusive-f6299554cee1
https://about.crunchbase.com/blog/daring-greatness-resonates-know-your-fruits-jacqueline-alexander-on-community-culture-and-commitment/
Jacqueline Alexander, J.D. has her law degree from Lewis & Clark Law School. A full-time farmer, she is the owner and grower for Morale Orchards, LLC, a 40-acre pear orchard in Hood River, OR. Additionally, she is also the founder and CEO of Morale Food Co, a start-up value added food manufacturing company, also based in Hood River, that specializes in producing freeze-dried and individually quick-frozen (IQF) products for both wholesale and consumer markets. A highly engaged and busy philanthropist, Ms. Alexander champions black leadership and disaster relief.
Having learned first-hand the impact agricultural food waste can have on the bottom-line of her orchard, Ms. Alexander committed to building and proving sustainable business models for growers. With her first effort, started in 2015, Ms. Alexander focused on transforming farm “cull”, imperfect produce that cannot be taken directly to market, into value-added food products. Her company’s initial venture is a freeze-drying manufacturing facility (“The Puff Factory, Hood River”) for the preparation and processing of freeze-dried products for both wholesale and retail markets. Already in discussions with other groups about replicating her scalable and repeatable model for financial and business innovation, Ms. Alexander is paving new ways to monetize valuable produce that had previously been designated as food waste.
https://medium.com/authority-magazine/jacqueline-alexander-of-know-your-fruit-5-steps-we-must-take-to-truly-create-an-inclusive-f6299554cee1
https://about.crunchbase.com/blog/daring-greatness-resonates-know-your-fruits-jacqueline-alexander-on-community-culture-and-commitment/
B2B/B2C
B2B, B2C
Type of Business
Ingredient Supplier - B2B, Manufacturer