The Misfits

The Misfits, is a Women-owned startup specializing in processing fruits and vegetables, aims to address several challenges through its innovative approach:
• Food Waste Reduction: By processing surplus or imperfect produce, the startup helps reduce food waste and promote sustainable consumption.
• Value Addition: Enhances the value of raw produce by transforming them into value-added products Dips/Spreads and on-the go snacks.
• Supply Chain Efficiency: The startup's activities optimizes the agricultural supply chain by utilizing excess harvest and reducing transportation costs for farmers.
• Employment Opportunities: It generates employment opportunities in the local community, especially for those with expertise in food processing and manufacturing.
• Diverse Product Range: The startup introduces a variety of products, contributing to culinary diversity and offering consumers new and exciting options.
• Supporting Farmers: By offering an avenue for farmers to sell their surplus/imperfect produce, The Misfits provides them with an additional income source.
• Healthier Options: The startup's products promote healthier eating habits by providing consumers with nutritious alternatives to traditional snacks.
• Promotion of Local Agriculture: Boosts local agriculture by creating a demand for a broader range of produce and fostering partnerships with local farmers.