UFF Research Fellow Presentation - Spring 2022
This is the third and final webinar in our UFF Research Fellows Presentation series. During these presentations, our Research Fellows will present their research findings and progress exclusively to UFA Membership. UFA Members get an advanced look at this research before it gets published and get an opportunity to interact directly with the researchers!
Dr. Topher McNeil & Dr. Simona Grasso share their research on the following:
Consumer Awareness of Upcycled Foods in US & China: This survey study compared US and Chinese consumers in terms of their understanding and knowledge of upcycled foods, their reasons to try upcycled foods, willingness to try and to buy, liking, attractiveness and likelihood to purchase vs conventional foods. It is the first study to use a co-creation approach to understand which by-products and upcycled food combinations are preferred.